March 11th 2011 the earth stood still as a series of earthquakes and tsunami shook Japan. Although time has passed since the disaster, there is still plenty of work to be done before life gets back to normal in the earthquake and tsunami affected areas. Our business partners, friends and their families have all been directly and indirectly affected by the disaster which has naturally touched us on personal level. Such events make one stop and put things into context.

Directly upon realizing the situation, a decision was made to make the Northern Denim Co. Lot 3010 project a non-profit charity project, with a goal to help those affected by the disaster. Thus all profits made from the Northern Denim Co. Lot 3010 project are donated to the earthquake and tsunami victims of the disaster that struck Japan on March 11th 2011.

Everyone can do their share to help in the re-building process and we hope that the project can help those affected by the disaster.

For more information on how you can help, please visit Japanese Red Cross Society‘s website.